New Ken Dolls

Ah, what?

Nearly a year and a half after Mattel announced plans to release Barbie dolls of various body types, the company has responded to requests for a similar effort to diversify Ken dolls.

“By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation,” Barbie senior vice president and general manager Lisa McKnight said in a news release. “Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie’s world.”

Fifteen new Ken dolls will reflect three body types, seven skin tones and nine different hairstyles, including Ken dolls with man buns and cornrows.

Ken Dolls

One of the three new body types — broad (original and slim are the other two) — has taken on the “dad bod” doll moniker.

“Originally, I made him paunchy. I gave him a nice healthy gut. So he was the post-holiday Ken,” Ray Cavalluzzi, a Barbie sculptor at Mattel told GQ, noting that the company considered naming the broad body type ‘hefty’ and ‘husky.’ “It was a matter of finding a balance. You don’t want to go too much.”

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Twitter had a ton to say about the new Ken dolls. Here is a sampling of some of the best reactions.

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