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Cheetos Launching ‘Snackwear Line’ of Clothing

Cheetos Clothing Line

Eating Cheetos can be messy, so the cheese snack company designed a line of clothing and accessories to make snacking easier.

The “snackwear line” developed by Cheetos and Betabrand is comprised of everyday items with cleaning and transporting details that help you avoid getting Cheeto Fingers.

Cheetos Launching 'Snackwear Line' of Clothing

The collection contains ten items of just regular, everyday pieces intended for Easter-season wear, things like a leopard-print ascot for men that has a hidden Cheetos compartment for hands-free snacking, and something called a Sound-Muffling Muffler — presumably the only article of women’s clothing that lets you “covertly open a bag of Cheetos in your Easter best.”

Other items include a blazer with a “refillable pocket of cheese-dust cleaning napkins,” pants with napkins built into the lap (“lapkins”), and an assortment of parasols, suspenders, and Easter hats all capable of discreetly concealing Cheetos from the naked eye and keeping that dust contained.

Cheetos Launching 'Snackwear Line' of Clothing

The collection isn’t for sale just yet, but you can go to Betabrand now to vote for your favorite items that will become crowdfunding projects.

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